It’s not pay-for-download. Not advertising. Not freemium. And not in-app purchases. Instead, for the rank-and-file of the hundreds of thousands and perhaps millions of...
Google is now rolling out its Google Play Services 4.1 update, bringing a medley of additions and enhancements to developers who want to integrate Google services into their mobile apps.
The iTunes App Store freeze -- when app rankings stop moving for a period of time, traditionally right around Christmas -- has long been a cause for both excitement and concern among app marketers. This year, we can confidently say that it’s not just less important than it used to be: it’s downright irrelevant.
Google Play is continuing its inexorable overtaking of the app store, with downloads now 25 percent higher, and app revenue that is slowly overtaking Apple's app sales.
The reason is exactly the same one that impacts iOS market share: international markets.