Mobile app analytics: What winning mobile developers use (webinar)
What KPIs matter, what KPIs don't ... and how can you tell the difference? That's just one of the question we'll be answering in a free webinar next week.
LTV, not just CPI: Why mobile marketers need to move beyond cost per install
LTV > CPI. But what does that mean? And ... why?
Mobile marketing automation: 1.5% penetration now, could triple in 2015
Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.
GameDevHacker’s annual NYC conference will deliver why mobile gaming is a serious business worth playing
An all-star industry lineup of movers, shakers, experts and visionaries has been assembled to confront game developers and business brains with the serious topics that drive serious industry growth.
Pushing for holiday downloads? How to win the mobile user acquisition battle
Preparing your campaigns in advance, establishing good relationships with ad networks and setting up marketing initiatives correctly will help you more through this holiday season with less stress and more strong wins.
Cashplay’s tournament engine revs up revenue for game developers
Cashplay’s concept is deceptively simple: it provides publishers with an additional revenue stream by offering player versus player cash tournaments.
Apsalar pulls free mobile attribution analytics, shifts to all-paid model
In the mostly free mobile analytics market, niche contender Apsalar is pulling its free mobile attribution product and shifting to an all-paid model. “Effective...
China’s KTplay mobile social network drives 60M game downloads in 4 months
KTplay, spun out of Yodo1 and funded in part by Alibaba, now has 4 million daily active users.
2K launches brand new console game studio Hangar 13
Former Star Wars game creator Haden Blackman will lead a new studio in Novato, Calif.
China’s Cmune capitalizes on its mobile shooter success with launch of innovative Bullet Rush
Cmune's previous games have been downloaded 25 million times.