If you’re a mobile game publisher, rewarded video is an extremely important revenue stream. It’s also challenging to integrate into your game mechanics. To...
Last year about a third of mobile developers and publishers said they were cheated when acquiring new app users. This year, that number has jumped to almost two thirds.
The reality is if you build it, they are not guaranteed to come. Getting people to use your app (not just install it) ultimately determines whether you have a success or just another dud.