Mobile app developers: Here's an API for user acquisition
CEO David Dundas calls it the “Stripe for mobile advertising.” That might be a little over the top, but the point is made: Decisive is...
Why Twitter launched Fabric, in 5 devastating charts
Yesterday Twitter unveiled Fabric, a semi-integrated suite of tools for mobile app developers. The company somewhat grandiosely refers to it as a “modular mobile...
Microsoft releases final Kinect SDK 2.0 and starts accepting Kinect apps in the Windows Store
Microsoft today released the final Kinect for Windows SDK 2.0, which you can download now for free directly from Microsoft.com. The launch means developers...
Best game ads respond to players’ real-time gaming experience
According to Diana LaGattuta, VP of Corporate Marketing for Native X, the best-performing gaming ads are less about ad format, or whether a character from the game is pulled into the ad frame, it’s about what’s happening for the player in real time.
YoYo Games will help developers publicize their titles with GameMaker: Player
A new service will enable users of the game engine to publicize their games to YoYo's network.
Crushing your next mobile app install campaign
Historically, many developers have obsessed over their app store rank. But if you’re focusing on quantity versus quality of users, you’re likely going to miss important strategies that will generate longer revenue streams that translate into strong lifetime value of your users.
$100K revenue via 1 in-app message? Mobile app marketing automation is taking off
How does your mobile app pull in $100,000 with a single in-app message? Well, it helps to have a massive audience. But it also depends on being able to segment and target that audience in real time.
Nvidia aims to usher in a new generation of amazing 3D graphics with Maxwell
Nvidia holds a worldwide party to show off its GeForce GTX 980 and 970 graphics cards.
How mobile developer Wooga creates massive hits from the misses
Jens Begemann of Wooga explains how his team kills projects to create hits.
Getting more users, monetizing your apps: Presenting the Los Angeles mobile developer roadshow
Join VentureBeat in Los Angeles for an invitation-only, half-day event where you can learn about mobile app monetization and user acquisition from some of the top experts in the field.