Your 2015 goal: Understanding how COPPA could ruin your day
You may not start a new fitness routine this year, but you should understand the risks that COPPA poses to your app business.
Playtech buys GameMaker creator YoYo Games for $16.4 million
The online gambling company Playtech has acquired YoYo Games, which makes the GameMaker: Studio cross-platform developer tool, for $16.4 million, according to Gamasutra. Playtech told Gamasutra that the purchase it to help the company enter the casual gaming space.
Reliability is the X-factor in the era of mobile
When a global platform like Facebook simply stops working — even for just barely an hour — the whole world takes notice. Reliability is especially critical in the mobile space, where a chaotic mess of fragmented devices, operating systems, and cloud services can render software unreliable.
5 app store submission tips to avoid the dreaded rejection
Many a developer has poured their blood, sweat, and time into honing their mobile app into perfection, only to get a vicious NBA-style rejection from the app stores.
Mobile developers: Announcing VB’s Great White North(west) roadshow
We're coming to town to share the results of our massive 4-part mobile developer research project, based on the contributions of over 1,500 developers.
Google Play’s download dominance over Apple grew in 2014
In 2014, Google Play had 60-percent more downloads worldwide than the iOS App Store, according to data-tracking App Annie’s latest report. Android more than doubled its lead over Apple’s mobile operating system.
I tried Minecraft with Microsoft HoloLens, and now I don’t want to work anymore
I'm not a gaming guy. But now I kind of want to be one.
Mobile app analytics: What winning mobile developers use (webinar)
What KPIs matter, what KPIs don't ... and how can you tell the difference? That's just one of the question we'll be answering in a free webinar next week.
LTV, not just CPI: Why mobile marketers need to move beyond cost per install
LTV > CPI. But what does that mean? And ... why?
Mobile marketing automation: 1.5% penetration now, could triple in 2015
Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.