Scheduled and dynamic events beat user-generated content when it comes to keeping users engaged, according to mobile-ad firm AdColony‘s Summer 2017 Mobile Publishing Survey. AdColony...
Nintendo’s Switch Online app isn’t winning any popularity contests. After its launch last week, only 17 percent of Switch owners have installed it, according...
Digital cards games are hit with established video game franchises these days. Just look at Hearthstone, Gwent, and The Elder Scrolls: Legends. But one...
Carnegie Mellon University’s Entertainment Technology Center is a sprawling building on the banks of Pittsburgh’s Monongahela River. It attracts students from around the globe,...
Electronic Arts is planning its marketing budget around influencers as opposed to primarily television or other advertising channels. During a conference call with investors,...