Jason Rubin: How to find more gamers through instant and cloud games
The game industry isn’t done breaking down barriers to make games more accessible. That’s the view of Jason Rubin, vice president of play at...
How Pocket Gems is saving 50% of the creative testing budget with automation
Lower cost, greater scale, better efficiency — this is the promise of automation for mobile game marketers. To discuss the power of automation, and...
‘Balance that in-app economy’ and other game monetization pearls of wisdom
Monetization in free-to-play (F2P) and freemium games is in constant flux as the technology around it changes and evolves to better serve an increasingly...
How Jam City views growth for mobile games in 2021
Jam City president Josh Yguado said he is optimistic that the game industry can continue to grow in 2021, despite the challenge of having...
How to keep games growing in 2021
Last year was pretty bad for everyone, personally. But the game industry did well as people turned to games to distract themselves from reality...
Xsolla launches commerce to take mobile games beyond the app stores
Xsolla provides game developers with what it calls a “game business engine.” And now it is expanding that with a commerce solution that takes...
RuneScape publisher Jagex acquired by The Carlyle Group for at least $530 million
Investment firm The Carlyle Group has acquired RuneScape publisher Jagex for at least $530 million. Terms of the deal were not disclosed. The Daily...
GamesBeat Decides: The best (and worst) ‘core’ Mario games
Many Mario games are some of the best pieces of digital entertainment ever created. The series seemed like an obvious choice for a new...
PlayStation starts 2021 as king of TV ad impressions
PlayStation has continued its domination of gaming industry TV advertising into the new year, racking up over 425.7 million ad impressions from mid-December to...
Microsoft reverses Xbox Live Gold price increase, free-to-play games set free
Earlier today, Microsoft announced a price increase for Xbox Live Gold, the subscription service that lets Xbox users play games online. Somehow, Microsoft was...