Business Archives

Posted inin Business

Star Wars: Hunters is an arena battler set after Return of the Jedi

Posted byby Jeff Grubb
September 14, 2021
1 min

Back in February, Zynga revealed Star Wars: Hunters with a teaser trailer during a Nintendo Direct presentation. That quick preview did not reveal many...

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1 min

Mobile marketing may not be as precise as it once was, due to rising privacy concerns.

Posted inin Business

Marketing mobile games is dead. ‘Probabilistically’

Posted byby Jason Wilson
September 14, 2021
5 min

By any measure of value, audience size, or growth, mobile is the dominant form of gaming media. Already immensely popular due to its accessibility...

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5 min

Anzu and Human Security have teamed up to stop ad bots.

Posted inin Business

Anzu taps Human Security’s anti-fraud protection for in-game ads

Posted byby Dean Takahashi
September 14, 2021
2 min

In-game ad firm Anzu has teamed up with security firm Human Security to bring antifraud protection to Anzu’s platform. Human Security protects against sophisticated bot...

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2 min

Posted inin Business

‘Gaming enthusiasts’ are the engine behind entertainment

Posted byby Jason Wilson
September 12, 2021
4 min

Global gaming quickly evolved and exploded in 2020, driven in part by the pandemic that kept people in their homes and is continuing to...

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4 min

State of Survival is a 4X strategy game on mobile that's responding to IDFA changes.

Posted inin Business

How mobile app developers can thrive in Apple’s new world

Posted byby Jason Wilson
September 11, 2021
3 min

Much like Google’s ongoing plans regarding the demise of the cookie, Apple has thrown a similar wrench into the world of app monetization. With...

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3 min

Posted inin Business

PS5 Showcase Reaction, KOTOR Remake, Wolverine, and more | GB Decides 213

Posted byby Jeff Grubb
September 10, 2021
1 min

[iframe src=”https://anchor.fm/gamesbeat-decides/embed/episodes/213-IMMA-GET-THAT-ASS-e176q55″ height=”102px” width=”400px” frameborder=”0″ scrolling=”no”] Are you considering thinking for yourself? Well, cut that out, because GamesBeat Decides is here to do all...