Mt. Dew and NYXL team up in the metaverse
Mt. Dew and PepsiCo Labs are hosting a virtual watch party for the Call of Duty League (CDL) Major IV. The soda company is...
Twitter reports 36% increase in gaming tweets in first half of 2022
Roughly 1.5 billion tweets about gaming were made on Twitter in the first half of 2022. That’s ‘billion’ with a ‘b’. It’s like if...
Nintendo announces Kirby’s Dream Buffet, an eating-based party game
2022 is the year of Kirby. Nintendo revealed the trailer for Kirby’s Dream Buffet, a four-player party title starring everyone’s favorite pink ball of...
Nintendo of America names Devon Pritchard EVP of sales, marketing and comms
Nintendo announced today that it has appointed Devon Pritchard as the executive vice president of sales, marketing, and communications. Pritchard will report to Doug...
Edge raises $30M in funding for its Playables, clips gamers can play
Edge announced today that it has raised $30 million in its latest round of funding, which it plans to use to expand its Playables...
How the war in Ukraine impacted mobile app and game advertising
The war in Ukraine has had a major impact on the mobile app and gaming industry since the conflict began in February. As lives...
GameRefinery: Mobile game publishers bypass app store fees
Apparently it isn’t just Epic Games trying to find ways to get around exorbitant fees on mobile app stores. According to the mobile game...
The DeanBeat: Be nice. Be kind.
“Be nice to him, Dean.” Someone said that to me in a meeting this week. Something about my behavior suggested that I might not...
ReedPop announced as partner running E3 2023
The Entertainment Software Association announced that it is partnering with ReedPop for next year’s E3. The event, which will be in-person for the first...
Infinity signs on with Yesports for metaverse presence
Metaverse firm Yesports has joined forces with the 2021 Liga Latinoamérica (LLA) champions Infinity. This move enables the team to sell a number of...