Coachella and Avalanche have partnered to launch Coachella Quests, a new blockchain-based loyalty game to drive engagement and loyalty. It’s another form of gamification,...
Bitkraft Ventures has raised $275 million for a third fund for early-stage investments in gaming and interactive media companies. Bitkraft Venture Fund 3 succeeds...
Grin has unveiled its Activation Benchmarking tool, empowering brands to launch measurable and scalable influencer marketing programs. Sacramento, California-based Grin has built a creator...
Chipotle Mexican Grill announced today a new interactive game, Burrito Vault, that will give away 100,000 Buy-One-Get-One free entrée codes redeemable exclusively on National...
Mobile growth acceleration platform Liftoff published its latest Mobile Ad Creative Index recently, in which it revealed its findings about the effectiveness of ads...