Cartoon Network Studios launches original mobile game with famous animator

Cartoon Network Studios is diving into mobile games with a title based on a brand new entertainment property: OK K.O.! Lakewood Plaza. The story and world of the game were created by acclaimed animator Ian Jones-Quartey, and it shows how entertainment companies are upping the stakes of the $30 billion mobile game industry. The game is launching today on the app stores.

Brands are flooding into the mobile game business and getting the jump on mobile-first game developers who don’t have the same kind of built-in awareness. But mobile gamers don’t always respond to the constant bombardment from those brands. So Cartoon Network Studios is creating a brand new character and title, and targeting kids who are loyal followers of the Cartoon Network television shows, which are viewed by 370 million people in 192 countries. The bottom line is that it takes this kind of ambition and brand awareness to succeed in the overcrowded mobile game business.