The Emoji Movie has a tie-in with Candy Crush Saga.
Categories

Candy Crush Saga teams up with The Emoji Movie

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

King has cut a deal with Sony to cross-promote Candy Crush Saga and The Emoji Movie.

Sony’s The Emoji Movie debuts on July 28 in the U.S., and it features cute characters who are like the smiley faces and other animated creatures that we send to each other in smartphone or computer messages. The Tony Leondis film includes a scene from King’s Candy Crush Saga mobile game.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.