King's Candy Crush Saga.
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Candy Crush Saga reaches new heights as designer explains its success

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Candy Crush Saga has dominated the mobile charts and our finger touches during the past year as the world’s most popular mobile game.

Tommy Palm of King via Devhr
Tommy Palm of King.

It’s a simple “match 3” game akin to Bejeweled, where you line up three pieces of like-colored candy in a row to trigger a cascade of matches. It’s an addictive game that Time magazine recently profiled as a reason why parents forget to pick up their kids in school.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.