EA seeks to cash in on the Despicable Me craze with Minions Paradise

The popularity of the Despicable Me movies and their lovable minion characters has been a godsend for mobile games. Gameloft’s Despicable Me: Minion Rush, released in June 2013, has been downloaded more than half a billion times. Now, Electronic Arts has a license to make the next mobile title, dubbed Minions Paradise.

Mike Rasmussen is responsible for making that game into a huge success when it debuts this summer. Rasmussen is the general manager of a new mobile game studio that EA owns in Salt Lake City. He’s also the executive producer on the Minions Paradise title. The game already has a lot going for it, as the first two Despicable Me films have generated more than $1.5 billion in box office revenues since 2010. A new movie is in the works for the minions, releasing on July 10, and a third film is coming in 2017.