Despite an overall downward-ish trend in sales throughout 2024, October managed to show positive growth, according to industry-tracking firm Circana. This appears to be thanks, in part at least, to Call of Duty: Black Ops 6, which was the best-selling game of the month — however, it was just one of many October titles to make it onto the month’s list.
October 2024 Dollar Sales, Millions
Oct 2023
Oct 2024
Change
Total Video Game Sales
$4,254
$4,662
10%
Video Game Content (Physical & Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms)
$3,770
$4,227
12%
Video Game Hardware
$323
$249
-23%
Video Game Accessories
$162
$187
15%
*Mobile spending provided by Sensor Tower
Hardware sales are still down, but not to the extent that they have been in previous months. In September, hardware sales fell by 44% year-over-year, while they fell 23% in October. Unlike last month, overall game sales and content sales didn’t trend downward — in fact, overall sales rose by 10%, the highest amount of growth since July.
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