Despite an overall downward-ish trend in sales throughout 2024, October managed to show positive growth, according to industry-tracking firm Circana. This appears to be thanks, in part at least, to Call of Duty: Black Ops 6, which was the best-selling game of the month — however, it was just one of many October titles to make it onto the month’s list.
October 2024 Dollar Sales, Millions
Oct 2023
Oct 2024
Change
Total Video Game Sales
$4,254
$4,662
10%
Video Game Content (Physical & Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms)
$3,770
$4,227
12%
Video Game Hardware
$323
$249
-23%
Video Game Accessories
$162
$187
15%
*Mobile spending provided by Sensor Tower
Hardware sales are still down, but not to the extent that they have been in previous months. In September, hardware sales fell by 44% year-over-year, while they fell 23% in October. Unlike last month, overall game sales and content sales didn’t trend downward — in fact, overall sales rose by 10%, the highest amount of growth since July.
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Rachel Kaser is a gaming and technology writer for from Dallas, Texas. She's been in the games industry since 2013, writing for various publications, and currently covers news for GamesBeat. Her favorite game is Bayonetta.
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