Call of Duty: Black Ops 4's Blackout mode.
Call of Duty: Black Ops 4's Blackout mode.
Categories

Call of Duty: Black Ops 4 sales strong, but Activision expected more

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Activision Blizzard said that Call of Duty: Black Ops 4 had a strong quarter, outdoing sales of the previous Call of Duty: Black Ops III title from 2015.

But the company acknowledged in an analyst call for its fourth-quarter that Black Ops 4 fell short of the company’s own expectations, particularly in the second half of the fourth quarter.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.