BuzzFeed is spending part of its $50M funding round to … build casual games? Yup

Viral content site BuzzFeed seems intent on transforming itself into a source of serious, in-depth news coverage, but this definitely isn’t the only thing the company is spending time developing.

Today, for instance, BuzzFeed VP of product Chris Johanesen revealed that the company is actively putting together a team of developers to build casual games for the site. Why games? Well, Johanesen told TechCrunch‘s Anthony Ha that the company wanted to do something that didn’t just get people to consume media but to engage with it as well. He also referenced the success BuzzFeed saw in creating its own quizzes, which some have pointed out is responsible for driving lots of traffic to the media site.