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Bunchball launches Nitro 5.0 with focus on enterprise gamification

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

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Bunchball has led the way as a pioneer in “gamification,” or creating more engagement by putting game mechanics in non-game applications. Now the company is shifting more into the enterprise market as corporate customers embrace the trend to boost sales or motivate employees. And the latest release of its platform, Nitro 5.0, reflects this shift.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.