Buff team
The Buff and Overwolf teams.
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Buff launches blockchain loyalty program for gamers

Update: Buff has ceased its plans to develop a blockchain network at the end of 2018 and never accomplished an ICO or any Blockchain product. Buff doesn’t have any token or coin.

Buff has started a blockchain-based loyalty program for gamers, and it has teamed up with Overwolf, a company that makes it easy to add new features to games via overlays.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.