Britney Spears joins the celebrity rush to mobile gaming

Step aside, Kim Kardashian. Britney Spears wants a piece of the mobile action.

The singer, currently enjoying a career renaissance in Las Vegas, has teamed up with Glu Mobile — the team behind the successful Kim Kardashian: Hollywood title — in a five-year licensing deal. It will see Glu Mobile release a mobile game where players interact with Spears and “experience the glitz and glamour of the entertainment business.” It’s the latest example of a celebrity getting involved in a mobile-gaming industry worth an estimated $30.3 billion this year.