#SelfCare digital companion
#SelfCare digital companion
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Brie Code interview — How Tru Luv created the #SelfCare digital companion that takes care of you

  • Posted byby Dean Takahashi
  • Updated
  • 19 min

Brie Code and the team at Tru Luv wanted to have a safe space, a shelter, a place for taking care of ourselves.

So over the past few years, the team (headed by Code in Toronto and Eve Thomas in Montreal) created #SelfCare, a game-like app that they call a digital companion. As it’s name suggests, it’s all about relaxing, breathing, and taking care of your mind and body.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.