(Partner content)
As the gaming industry continues to evolve, marketing strategy has become inseparable from brand building, the digital economy, and the future of games themselves. At GamesBeat Hollywood & Games 2025, Berkley Egenes, Chief Marketing and Growth Officer at Xsolla and Jen Donahoe, Founder of JadeInferno, sat down with GamesBeat’s Lead News Writer, Alex Lee, for an episode of The BIG Show focusing on what’s working – and what isn’t – when it comes to marketing strategy and brand building in the game industry. This bonus episode sponsored by Xsolla is a timely and thoughtful discussion for anyone focused on where the industry is headed and how to build for the long term.
To check out the show, listen above — or watch the full video below.
Stay tuned for more episodes of the BIG Show coming soon, including more from GamesBeat Next and GamesBeat’s Hollywood & Games Insider Series Summit, as well as a full-season rollout in 2026!