Brain Test maker Unico Studio surpasses 1.6B downloads

Become a member of GB MAX to gain exclusive access to the industry and to the most influential global B2B leadership community in the business of gaming, entertainment, and tech. Join now and also get a VIP ticket to GamesBeat Next (Nov 2-3, SF).

Unico Studio, a mobile game developer and publisher known for puzzle and brain-teaser titles, said it has surpassed 1.6 billion total downloads along with 750 million web game plays.

Thanks to its Brain Test franchise, the studio has shown it can captivate a global audience but, more critically, serve as a high-value partner for external intellectual property (IP) holders looking to scale on mobile.   

This milestone also highlights Unico Studio’s extraordinary growth trajectory. In April 2022, the studio’s games had amassed 500 million downloads. In three years, Unico Studio has added 1.1 billion additional downloads, propelled by strategic expansions, hit releases, and a relentless focus on player feedback to ensure its games remain balanced, transparent, and rewarding for everyone.

This rapid scaling reflects the studio’s evolution from a rising creator of clever puzzle games into a global leader in mobile entertainment. 

At the heart of this success is the studio’s flagship franchise, Brain Test, which continues to demonstrate remarkable longevity, brand strength, and is quickly becoming one of mobile gaming’s most enduring and recognizable IPs built for long-term player retention.  

“Our 1.6 billion downloads are a testament to the strength and global reach of our franchises, but as we enter our next phase of growth, our focus is squarely on IP partnerships,” said Erkay Uzun, CEO of Unico Studio, in a statement. “We are actively positioning Unico Studio as a premier, dedicated development partner for major entertainment IP holders – from Hollywood studios and toy brands to game development studios. Our track record with successful, accessible titles proves we excel at transforming valuable IP into addictive, high-retention mobile games that resonate globally and thrive in the competitive mobile market.” 

San Francisco-based Unico Studio is currently in discussions with entertainment studios, brand owners eager to bring their IP to mobile, and collaborating with game development studios seeking a publisher. Powered by the success of the Brain Test franchise, hybrid-casual games, and a proven ability to reach and retain massive audiences, the studio said it is primed to to become the partner of choice for transforming iconic IPs into standout mobile experiences.