Become a member of GB MAX to gain exclusive access to the industry and to the most influential global B2B leadership community in the business of gaming, entertainment, and tech. Join now and also get a VIP ticket to GamesBeat Next (Nov 2-3, SF).
Booyah makes a web and iPhone-based game that lets you earn points by achieving things in real life — like going to the gym, learning how to cook more recipes, etc. — and then share this information with your friends and others to keep motivation running high. Today, the Palo Alto company announced that it raised $5 million in a second round of funding, according to a filing with the SEC.
While Booyah did not list the investors participating in the recent round of funding, it did previously raise $4.5 million from Kleiner Perkins Caufield & Byers. The company, founded by Blizzard Entertainment veterans, released its iPhone application at the end of July.