Blizzard’s Holly Longdale on World of Warcraft’s intergenerationality

Blizzard hit upon a successful idea with the launch of its World of Warcraft Classic. This relaunch of the original MMO has accrued millions of players alongside its modern counterpart, with its population almost overflowing in its release. It’s remained popular through continued Classic rebuilds of original expansions Burning Crusade and Wrath of the Lich King. But what about this title keeps it so popular across generations of gamers? GamesBeat spoke with Blizzard’s Holly Longdale on the subject.

Longdale was recently appointed vice president on World of Warcraft (she was already its executive producer). She’s worked on MMOs for over 20 years — before World of Warcraft, she was the executive producer of the EverQuest franchise with Darkpaw Games.