Blackout pushes Call of Duty: Black Ops 4 to best day one digital sales ever

Game publisher Activision and developer Treyarch announced today that Call of Duty: Black Ops 4 has set a new launch day record as the biggest day one digital release in Activision history. You can probably credit the enormous positive reaction to the Blackout battle royale mode in this year’s game.

You’ll notice that it doesn’t say biggest day one sales ever, period. But that’s not a bad record, since digital accounts for so much of sales these days for major video games. And, as is its usual practice, Activision did not disclose actual sales. I predicted this kind of result last week, because I had so much fun playing Blackout, which copies the survival games PlayerUnknown’s Battlegrounds and Fortnite, where 100 players compete on one map down to the lone survivor or surviving team.