Zynga teamed up with the Black Eyed Peas for #PlayApartTogether.
Zynga teamed up with the Black Eyed Peas for #PlayApartTogether.
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Black Eyed Peas and Zynga send holiday social-distancing message for #PlayApartTogether campaign

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Zynga has teamed up with the Black Eyed Peas musical group to help keep us safe during the holidays.

As the pandemic hit earlier this year, Zynga rallied the game industry with its #PlayApartTogether campaign to encourage everyone to respect social distancing and play with each other remotely. That message was embraced by the World Health Organization, as well as many companies in the game industry. Now Zynga and the Black Eyed Peas are continuing the campaign to encourage people to have a healthy and happy holiday season while staying far enough apart to keep everyone safe.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.