Lunacy Games is a new studio started by Bill Roper.
Lunacy Games is a new studio started by Bill Roper.
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Bill Roper unveils Lunacy Games studio with survival game demo and a new Hellgate license

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

Game veteran Bill Roper has unveiled Lunacy Games as a new studio working on an open world survival RPG set in the post-apocalyptic American West.

On top of that, also announced that his company has acquired a license for the Hellgate: London franchise to make a new Hellgate game as a separate title. The deal is with Hanbitsoft, which inherited the license, said Roper, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.