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Best Fiends boss Andrew Stalbow: When a hit turns into a brand

  • Posted byby Dean Takahashi
  • Updated
  • 10 min

Andrew Stalbow, CEO of Seriously, knows that the stakes are getting high in the $48 billion mobile game business. Every company is zeroing in on keeping players engaged with fewer, better, and stronger titles.

Stalbow’s biggest hit is Best Fiends, and the Helsinki-based Seriously has gone the way of Angry Birds maker Rovio by launching animated video shorts to promote the game and deepen fan interest in its characters and stories.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.