KashKick is part of Besitos.
KashKick is part of Besitos.
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Besitos online game and rewards firm appoints new leadership

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Besitos is a bootstrapped online gaming and rewards company focused on the intersection of entertainment and financial empowerment. And today, the company announced a leadership transition as the company continues to scale its primary business offerings, KashKick and Besitos Marketplace.

Jeevan Balani has been appointed CEO. Vishal Mahtani, cofounder, is stepping down from the CEO position and will continue to serve as chairman of the board. Mike Murzyn has been appointed COO, and Chris Maynard has been appointed chief product officer (CPO).

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.