Battlefield 6 was the top-selling video game in the U.S. in October 2025, according to industry-tracking firm Circana. However, it was followed closely by Pokémon Legends: Z-A — which might challenge for the top spot if one takes the unreported digital sales into account. Other sequels The Outer Worlds 2 and Little Nightmares 3 also made the list, as did Ninja Gaiden 4.
| October 2025 Dollar Sales, Millions | Oct 2024 | Oct 2025 | Change |
| Total Video Game Sales (Projected to Total Market) | $4,742 | $4,885 | 3% |
| Video Game Content (Physical & Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms) | $4,296 | $4,359 | 1% |
| Video Game Hardware | $258 | $351 | 36% |
| Video Game Accessories | $188 | $176 | -7% |
“Battlefield 6 delivered blockbuster sales in October,” said Mat Piscatella, Circana’s senior director of video games. “Battlefield 6 debuted as the best-selling game of the year, became the best-selling title in franchise history, and produced the highest single month tracked full game dollar sales total of any video game in three years.”
Other numbers of note on the sales chart are the hardware figures, which continue to climb upwards thanks to the launch of the Switch 2. The console all by itself continues to offset declines in every other console line, having sold 328,000 units in October. Piscatella noted that it’s 68% ahead of the sales rate of the original Switch.
Worth noting as well is the continued growth of mobile spending, which went up by 10%. Sam Alune of Sensor Tower, Circana’s provider of mobile data, noted that casual game Gossip Harbor has continued to grow in popularity: “[It’s] increasing US revenue 12% over September.” A 9% increase in subscription spending also offset other declines, including that of the accessories market
Circana October 2025 | Top 20 best-selling games in the U.S.
| Rank | Last Month Rank | Title | Publisher |
| 1 | NEW | Battlefield 6 | Electronic Arts |
| 2 | NEW | Pokémon Legends: Z-A* | Nintendo |
| 3 | 4 | Ghost of Yotei | Sony (Corp) |
| 4 | 2 | NBA 2K26 | Take-Two Interactive |
| 5 | 3 | EA Sports FC 26 | Electronic Arts |
| 6 | 5 | Madden NFL 26 | Electronic Arts |
| 7 | NEW | The Outer Worlds 2 | Microsoft (Corp) |
| 8 | NEW | Little Nightmares III | Bandai Namco Entertaiment |
| 9 | 9 | Digimon Story: Time Stranger | Bandai Namco Entertainment |
| 10 | 1 | Borderlands 4 | Take-Two Interactive |
| 11 | NEW | Ninja Gaiden 4 | Microsoft (Corp) |
| 12 | 12 | EA Sports College Football 26 | Electronic Arts |
| 13 | 14 | Super Mario Galaxy + Super Mario Galaxy 2* | Nintendo |
| 14 | 10 | Final Fantasy Tactics: The Ivalice Chronicles | Square Enix Inc (Corp) |
| 15 | 8 | Sonic Racing: CrossWorlds | Sega |
| 16 | 7 | Silent Hill: f | Konami Digital Ent. |
| 17 | 15 | Minecraft^ | Multiple Video Game Publishers |
| 18 | 6 | Helldivers II | Sony (Corp) |
| 19 | 17 | Grand Theft Auto V | Take-Two Interactive |
| 20 | 20 | Red Dead Redemption II | Take-Two Interactive |
^ Digital sales on Nintendo platforms not included
As Piscatella noted, Battlefield 6 was one of the biggest sellers of October — and indeed, of the last three years. One thing worth noting, though, is that Circana doesn’t get digital sales data of certain games, and only works with physical sales information. That could mean the distance between Pokémon Legends: Z-A and Battlefield 6 is smaller than the list might imply.
The other games to make this list include other major sequels of the year, including Ninja Gaiden 4, The Outer Worlds 2 and Little Nightmares III. All of these games come from popular franchises with established fanbases, making their inclusion almost a matter of course (though still worth celebrating for their success, natch). The rest of the list doesn’t include many surprises in the form of sale-price boosts, though I expect that to change after Black Friday.
Circana October 2025: 20 best-selling games of 2025 so far
| Rank | Last Month Rank | Title | Publisher |
| 1 | NEW | Battlefield 6 | Electronic Arts |
| 2 | 1 | NBA 2K26 | Take-Two Interactive |
| 3 | 2 | Monster Hunter: Wilds | Capcom USA |
| 4 | 3 | Borderlands 4 | Take-Two Interactive |
| 5 | 4 | EA Sports College Football 26 | Electronic Arts |
| 6 | 5 | The Elder Scrolls IV: Oblivion: Remastered | Microsoft (Corp) |
| 7 | 6 | Call of Duty: Black Ops 6 | Microsoft (Corp) |
| 8 | 7 | Madden NFL 26 | Electronic Arts |
| 9 | 8 | MLB: The Show 25^^ | Multiple Video Game Publishers |
| 10 | 18 | Ghost of Yotei | Sony (Corp) |
| 11 | 9 | Elden Ring: Nightreign | Bandai Namco Entertainment |
| 12 | 15 | EA Sports FC 26 | Electronic Arts |
| 13 | 10 | WWE 2K25 | Take-Two Interactive |
| 14 | 11 | Kingdom Come: Deliverance II | Plaion |
| 15 | 12 | Forza Horizon 5 | Microsoft (Corp) |
| 16 | 14 | Minecraft^ | Multiple Video Game Publishers |
| 17 | 13 | Split Fiction | Electronic Arts |
| 18 | 16 | EA Sports MVP Bundle (2025) | Electronic Arts |
| 19 | 17 | NBA 2K25 | Take-Two Interactive |
| 20 | 19 | Helldivers II | Sony (Corp) |
^^ Digital sales on Nintendo and Xbox platforms not included
Battlefield 6 is the only new game of October to jump onto the YTD bestseller chart, meaning that Pokémon Legends: Z-A’s physical sales weren’t enough to crack the top 20. Ghost of Yotei also made a dramatic push up the list, likely thanks to the longer reporting period after its October 2 launch (the September launch period was through October 4).
One curiosity worth noting is that Piscatella also posted a list on Bluesky of the games that sold only one physical copy of the month. The list included Burnout Paradise, Incredibles 2: Rise of the Underminer and Spore.