Battle of the mobile sexes: Women install 40% more apps, spend 87% more than men

Why are app developers not marketing to women more? Marketing to women is a massive and growing industry, but it doesn’t appear to have hit the world of mobile marketing in any really big way yet.

That’s both surprising and almost certainly about to change, however, as soon as marketers see the latest data from Apsalar. The mobile analytics and advertising company studied its data pool of 500 million unique users across both Android and iOS, and it found some extremely interesting differences in the way men and women buy and use apps.