Bastion, an award-winning communications and marketing agency dedicated to the video games industry, has launched Bastion America.
The idea is to bring exceptional service, strategic clout and proven international reach to games companies across North America, said Rebekah Nicodemus, who is the head of Bastion America.
Since 1992 Bastion has worked with some of the largest and most successful brands in the games industry, helping them to achieve momentum, grow and thrive. Bastion America will continue this mission with a dedicated US-based team, replicating the same high standard of service, creativity, and strategic thinking that has defined the Bastion’s work for over 30 years.
“The games industry is truly global, and Bastion America makes it easier for American companies to achieve real momentum both domestically and internationally with our best-in-class service connected to Onevoice, the best games agency network serving the industry today,” said Dean Barrett, exec chair of Bastion, in a statement.
In a message to GamesBeat, Barrett said that since 1992, Bastion has been fortunate to work with some of the biggest names in games, from supporting the launch of the first PlayStation to working with the likes of Epic Games, Amazon Games, Bandai Namco, Riot Games and more.
“Today, as the market continuously evolves, we’ve built a strategy focused on creating a holistic solution to video games marketing, both in terms of services and international reach,” Barrett said. “Through the launch of our new divisions across influencer relations, social and community support, go-to-market planning and corporate and crisis comms we’ve built an award-winning offering that deliver the real strategic support businesses need in this current climate. “
He said now feels like the right time to extend this best-in-class service and holistic communications and marketing approach that the company has become known for to games companies across North America as the industry moves into a new chapter.
Nicodemus who previously led accounts such as Blizzard Entertainment during her time at Grayling before becoming Head of Product Communications at Amazon Games. Rebekah brings a wealth of experience across games, entertainment, technology and brand communications to the agency.
“As a client, I relied on Bastion to think strategically, solve problems independently and deliver consistently strong results,” said Nicodemus. “They quickly became trusted collaborators and a true extension of my in-house team. I’m excited to bring the same rigor and excellent service, backed by a powerful global network, to Bastion America clients as we expand our presence in the US.”
Bastion was originally established in the UK in 1992 and has more than 30 people currently. Bastion America is brand new this year, and the firm is just beginning to hire in the U.S.
“We’ve worked closely with Rebekah while she was at Amazon and know that her drive to achieve is perfectly compatible with the Bastion client-first approach. She has a proven track record working in agencies so she’s a great fit to help drive Bastion America forward,” said Bastion’s managing director, Ravi Vijh, in a statement.
Bastion America services will include strategic counsel, media and influencer relations, social and community engagement, corporate and crisis comms and marketing consultancy.