Back-end secrets for app store optimization (webinar)

Whether you’re publishing game or utility apps, Yetizen CCO Japheth Dillman says that far too many marketers are neglecting even the most basic optimization strategies.

“Ninety-nine percent of the developers on the app store are still very elementary with their knowledge of app store optimization,” says Dillman, Of course, he’s referring to the kind of techniques that are essential to boost all-important organic installs. And if you’re missing out, it’s costing you money.