Nintendo Switch launches in China on December 10 for $300
(Reuters) — Japan’s Nintendo said on Wednesday it will officially launch its Switch gaming console in mainland China on December 10 priced 2,099 yuan...
Esports and fashion? A match made in marketing heaven
When luxury fashion brand Louis Vuitton announced in September it would be partnering with Riot Games’ League of Legends World Championship to design in-game...
Qualcomm reveals 5G-ready Snapdragon 865, 765, and 765G
Qualcomm’s annual Tech Summit is underway right now in Maui, Hawaii, and as expected, the company is teasing some major new chipsets: the flagship-class...
How hobbyist game developers can crush crunch
There’s a lot of discussion about the immense pressure game developers face to create content on time and under budget. While there are many...
When game companies squander player trust, bad things happen (VB Live)
Presented by Akamai Technologies Games have become a primary target for attackers because there’s real money to be stolen in the virtual world of...
Vader Immortal proved VR ‘experiences’ are just underdeveloped games
Vader Immortal was supposed to be a big deal. Developed by Lucasfilm’s ILMxLAB, the three-episode Star Wars VR series was described by famed writer...
Netflix changed marketing for TV — can video games follow?
In the streaming and subscriptions economy, video game marketing needs to focus on building brands, not just selling products. When Stranger Things Season 3...
Cloud gaming is going to make customer support more complicated
New cloud-based game platforms like Google Stadia and Apple Arcade are potentially great for gamers, offering on-demand, download-free, anytime, anywhere games. But, drawing on...
Facebook trains AI to generate worlds in a fantasy text adventure
Procedurally generating an interesting video game environment isn’t just challenging — it’s incredibly time-consuming. Tools like Promethean AI, which tap machine learning to generate...
Content Rated By: An Oral History of the ESRB excerpt — “Doom to the Power of Ten”
GamesBeat is publishing this exclusive excerpt of Content Rated By: An Oral History of the ESRB. To help commemorate its 25th anniversary, the Entertainment...