How data is making game creative perform more powerfully than ever (VB Live)
Presented by yellowHEAD With data, you can optimize game creative in more ways than ever before. In this VB Live event, GamesBeat, yellowHEAD, Zynga,...
Regardless of genre, in-game ads are building revenue and increasing retention (VB Live)
Presented by Facebook Audience Network In-game advertising is a major win for publishers. But to maximize the revenue impact you need the right formats...
Q&A with Zynga and GSN Games: Accelerating growth with app bidding
This article is part of a Gaming Insights series paid for by Facebook. Bidding is a hot topic in app monetization, and with the...
What we can expect from the 5G economy
Presented by Ericsson 5G, the latest generation of mobile wireless, has been hyped as a game-changing technology that will unlock new innovations across industries....
OpenAI proposes using reciprocity to encourage AI agents to work together
Many real-world problems require complex coordination between multiple agents — e.g., people or algorithms. A machine learning technique called multi-agent reinforcement learning (MARL) has...
macOS Big Sur supports Apple M1 and Intel Macs, runs iOS apps and games
Following a long and somewhat tumultuous five-month beta testing period, Apple today announced the general public release of macOS Big Sur, the latest operating system...
7 steps to boost mobile game revenue — without impacting your game
This article is part of a Gaming Insights series paid for by Facebook. Whether you’re looking to increase revenue for a game that has...
In-game ad revenue will reach $56B in 2024, but getting your share depends on genre (VB Live)
Presented by Facebook Audience Network To maximize the revenue impact of ad monetization, it’s important to hone in on the right formats and strategies...
Get the most out of your game’s subscription plans
Video game developers and publishers are looking for ways to boost user loyalty, increase engagement, and build consistent revenue streams. Subscription plans are a...
New data analysis tools are amping up game UA creative testing (VB Live)
Presented by yellowHEAD Creative is the key to user acquisition for game developers, and data is the key to optimizing for your target audience,...