Jeri Ellsworth and Tilt Five are bringing the metaverse to your table
In 1977, Star Wars: A New Hope hit the theaters and took the world by storm. It was full of daring escapes, lightsaber duels,...
Why representation now means a much better metaverse-to-come
Building out the metaverse, where users interact in a virtual world in real time, raises many big questions, including, will this metaverse or new...
How brands can prosper in the metaverse
Before a brand can prosper in the metaverse, the people behind the brand need to understand what the metaverse actually is. Before the people...
The industrial metaverse: Where simulation and reality meet
No other topic took 2021 by storm quite like the metaverse. As we all experienced yet another year of living through a pandemic, the...
Can this triple-A game usher in the promise of the metaverse?
This article is part of the VB Special Issue — The metaverse: How close are we? A fully realized metaverse is, maybe first and...
How popular content creators are building inclusive community with Facebook Gaming
What does it take to build an online gaming community — and why is a commitment to diversity and representation so important? It’s the...
Achieving inclusive game design
It’s readily apparent that ‘inclusive game design’ is a broad goal for the industry. Ask anybody making games, and it’s possible to receive wildly...
Lessons game companies can learn from Unilever’s brand marketing strategies
There are more than 2.7 billion gamers worldwide, and the market will surpass $200 billion by 2023. Unilever, the global company with some truly...
Zynga pulls out the 2022 app monetization strategy crystal ball
Scott Koenigsberg, chief product officer at Zynga, joined Rina Hahm, head of NA-West at Meta Audience Network, onstage at this year’s GamesBeat & Facebook...
GamesBeat Summit: Why “gametainment” and brand is the future of game marketing
What do ice cream and games have in common? Not enough. In the consumer packaged goods world, brand is life. But in the game...