90% of your mobile users suck (here’s how to fix that)
The solution is two-pronged: an engagement marketing strategy and a systematic retention plan that starts the moment a user installs your app.
Canadian artist, Gears of War writer team up for new augmented reality game
Pull on your shoes and check the weather forecast because Clandestine: Anomaly is taking you outside to play games.
Twitch viewers watched nearly 12 million hours of E3 coverage (infographic)
Its 21 million viewers this E3 nearly matched the totals from 2013 and 2014 combined.
GamesBeat’s E3 non-awards: best job perk of the show
For a combined sixty minutes a year, Adam Boyes has the coolest job on the planet.
GamesBeat’s E3 non-awards: the happiest press conference surprise
Electronic Arts had one of the most tedious press conferences at E3 this year. That was, until Martin Sahlin came out to show us his pal Yarny ...
Xbox One free game bonus returns for the summer, includes Arkham Knight
Microsoft Store ups the ante with two free games plus $50 store credit when you buy an Xbox One.
Fiksu: Mobile marketing costs and game downloads dropped in May
Mobile marketing is down for the month, but it's still 39 percent more expensive than last year.
Splatoon’s Splatfest event kicks off July 4 in North America
Nintendo’s innovative third-person shooter for Wii U is getting its players to fight on the side of either cats or dogs for 24 hours next weekend as it brings the first Splatfest event to North America.
Fallout Shelter is the No. 1 downloaded game in 48 countries
There's a chance that the biggest Fallout game will be a mobile title.
Warner Bros. suspends PC sales of Batman: Arkham Knight, retail stores pulling it from shelves
The Batman publisher has taken drastic action in light of the disastrous PC port.