Research firm Gartner has long promoted an analytical concept called the “hype cycle.” Basically, the notion is that in the world of technology, people...
Rovio Chief Commercial Officer Alex Lambeek lays out the success of Angry Birds as a marathon of cross-pollination with multiple brands and business partners.
Warner Bros. combats the imminent release of Disney Infinity and Skylanders SuperChargers by highlighting its big brands for Lego Dimensions in a new Scooby-Doo trailer. The clip stars Scooby, Shaggy, and the Mystery Machine from the cartoon show.
Start planning your Heroes of the Storm strategy now, folks. We asked designer Kent-Erik Hagman from Blizzard Entertainment to tell us his best tips...