Microsoft unveils Surface Book i7 with 16-hour battery, launching November for $2,399
At its Windows 10 event in New York City today, Microsoft unveiled the Surface Book i7, succeeding the 13.5-inch Surface Book laptop released last...
Microsoft unveils Windows 10 Creators Update, coming in ‘early 2017’
At its Windows 10 event in New York City today, Microsoft announced the Creators Update for Windows 10. The company detailed a slew of...
Why game developers should embrace player churn
And so it’s also normal when developers are inclined to squeeze the absolute maximum revenue out of people before they’re gone forever. However, trying desperately to monetize your players only increases churn, aggravating the problem.
Blizzard experiments with 5-player raids for World of Warcraft
Today marks the beginning of a new experiment for Blizzard Entertainment in their massively multiplayer role-playing game World of Warcraft: five-player raiding. Warcraft dungeons have...
How one leading publisher stays ahead of the LTV curve (VB Live)
How are the top-grossing app developers growing and acquiring high-quality users at scale? What channels and formats are the best fit? And how do...
Microsoft releases new Windows 10 preview with Mail improvements and Narrator context awareness
Microsoft today released a new Windows 10 preview for PCs and phones. This build adds new features to the Mail app and gives the...
3 ways to overcome the blind spot in mobile fraud protection
Presented by AppsFlyer. Fraud is an ongoing issue in the mobile app marketing space, much to the industry’s chagrin. The Interactive Advertising Bureau (IAB) estimates...
The Anki Cozmo toy robot has personality, intelligence … and might rule the world
It’s a remarkably strange experience when you are defeated by a robot. You feel a little foolish or wonder if the world is going...
Acquiring and retaining players: Why is your tech so lazy?
Presented by Akamai. We live in a multitasking world. You see people every day surfing their phones with their right hand, mid-conversation with the...
Why VR content outside of games and entertainment is failing
Many content creators in the virtual reality space are struggling at the moment. VR content companies that aren’t making a game or something that...