TV ad impressions drop nearly 27% for gaming brands
Gaming brands overall reduced their TV marketing from mid-April to mid-May with a 26.67% decrease in total ad impressions vs. the previous 30-day period....
How NBA 2K is introducing the next generation of sports fans (and brands) to ESPN
In the absence of live sports, ESPN and other sports-focused networks are looking to fill the programming void by experimenting with a variety of...
Facebook opens its $1,000 Oculus Quest enterprise headset to all businesses
Facebook announced that its enterprise-edition Oculus Quest that sells for $1,000 as part of its Oculus for Business platform is now available for all companies...
Maneater review: Become the shark, embrace the shark
Games like Maneater are my jam — absurd ideas no triple-A studio would touch. Who’s ever made a shark role-playing game? So when Tripwire...
New Game+ Expo on June 23 is an online showcase for Japanese games
With the Electronic Entertainment Expo, Gamescom, the Tokyo Game Show, and just about every industry event in mothballs due to the pandemic, publishers are...
Why Phantom: Covert Ops is one of the most immersive VR games of 2020
I’ll confess, I wasn’t sure nDreams was capable of pulling off its ambitions for Phantom: Covert Ops. For years the U.K.-based VR developer, one...
Beat Saber AR concept envisions little lightsaber fingers
We’ve seen a lot of funny and intriguing concepts for projects from Daniel Beauchamp, aka @pushmatrix on Twitter, but his latest reimagines for AR...
Nintendo and PlayStation lead as TV ad spend dips in April — even during pandemic
The gaming industry’s TV advertising spend saw an overall decrease in April compared to March, to an estimated $16.3 million from $17.3 million. Nintendo,...
Is Supernatural’s $20-a-month subscription worth it for VR fitness
It’s been over two weeks since Within launched Supernatural, its radical new VR subscription service on Oculus Quest. It’s a $20-a-month app that wants to...
Waltz of the Wizard’s new movement system works with Oculus Quest hand-tracking
New movement updates to Waltz Of The Wizard: Extended Edition aim to make traversing large spaces in VR more comfortable — and they will...