Kids today don't associate Nintendo with gaming -- they're more likely to know the Angry Birds than Mario or Link. Nintendo needs to follow the examples of the WWE and Disney to remain relevant to other generations.
Any yahoo can publish a game these days. Yet today's market still demands of the specialization of the past, allowing the creator to focus on creating and the distributing to focus on marketing. And this relationship matters more now than ever before in Digital Publishing 2.0.