As esports gain momentum and continues to increase audience sizes, brands are leaning into activations with gaming influencers. But which ones are having the...
Some 2.5 billion people around the world play video games, with tens of millions more joining their ranks amid the COVID-19 pandemic. Gaming’s growing...
From Oct. 16 through Nov. 15, gaming brands generated 1.49 billion TV ad impressions, a slight decline from the previous 30-day period’s 1.54 billion....