How marketers tap sports fans in connected stadiums
Marketing to sports fans has changed a great deal over the last few years, and marketers face new challenges to bring fans into stadiums....
Pokémon Go’s launch has a thorn
A quick glance at the popularity of Pokémon Go makes it seem like a runaway success. More than 7.5 million downloads and $1.6 million...
Stop referring to Pokémon Go as augmented reality
You won’t get far today without actually bumping into a smartphone-addicted zombie playing Pokémon Go, the hit mobile title from Google-incubated Niantic Labs and...
Why virtual, augmented, and mixed reality are the 4th wave of tech
Consumer computing platform changes aren’t straight lines — they’re waves. PC, internet, and mobile were the first three waves, and each was faster, larger, and...
Overwatch gets its first new hero: Ana the healing sniper
“And I wonder, still I wonder, who’ll stop the pain” — looks like in Overwatch, it’s going to be Ana (to, ahem, borrow a...
How Paradox Development Studio makes its hit strategy games
Paradox Development Studio has been around in different forms since 1995, but it started operating as the studio we know today around the early...
Envelop VR hands-on: How its Windows ‘VR Shell’ stands apart from Virtual Desktop
Since late last year, I’ve been hearing about Envelop VR and its plan for a Windows “VR shell.” It would allow you to operate...
Machine Zone commands TVs in June as Overwatch, Xbox, and Lego march on
Arnold Schwarzenegger had cameos in all major sports broadcasts this month — and it’s all thanks to one hit mobile strategy game. GamesBeat has...
Are your traditional retention metrics useless?
At Kabam, we believe that the commonly used retention benchmarks today are holding the mobile gaming industry back. Traditional retention metrics simply do not...
Samsung Gear VR successor may be in the works
We’re just two months away from the anniversary of the reveal of the consumer Gear VR. So it’s time to wonder if a successor...