Augmented reality is no longer a novelty

Analysts project mobile augmented reality to become the primary driver of the global AR and VR market. In 2017 Digi-Capital projected the AR market got even stronger than expected. AR is one of the hottest technology developments in the mobile industry, but it’s is still far from being a major platform.

Ultimately, AR has five big technical hurdles to clear to find mass market adoption in mobile gaming: 1) a hero device, 2) a battery that will let us play all day, 3) ubiquitous connectivity 4) a thriving developer ecosystem, and 5) a way to monetize. Some of these hurdles are closer to being overcome than others.