Augment has a visualization app for sales people.
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Augment raises $3M to bring augmented reality to sales pitches

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Augment is about to get, uh, augmented with $4.7 million in funding. The enterprise augmented-reality company uses iPads and smartphones to help people visualize how a new retail kiosk might look in a real store.

Augmented reality could hold even more promise than the much-hyped virtual reality, which has focused on gaming and entertainment so far. But augmented reality could become a $90 billion business by 2020, compared to $30 billion for virtual reality in the same time, according to tech advisor Digi-Capital.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.