Audience-driven games are evolving entertainment

Games are being watched as much as they’re being played in the modern industry. Between the rise of the streaming industry and audience-participation titles, passive viewers are playing an increasingly larger role in the creation of games. In a panel at the GamesBeat and Facebook Gaming Summit, we heard from several experts on the role audiences play in interactive media.

The panel included Jacob Navok, the CEO of Genvid Technologies; Oliver Messenger, director of product management at Meta; and Matthew Ball, managing partner of EpyllionCo. Genvid published Pac-Man Community on Facebook Gaming last December.

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Rachel Kaser

Rachel Kaser is a gaming and technology writer for from Dallas, Texas. She's been in the games industry since 2013, writing for various publications, and currently covers news for GamesBeat. Her favorite game is Bayonetta.