Atari shows off the first image of its console.
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Ataribox: First look at Atari’s new home video game console

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Atari CEO Fred Chesnais confirmed to GamesBeat last month that his fabled video game company is working on a new game console. And today, the company revealed the industrial design of the machine.

The New York-based Atari has two different designs for the Ataribox. One version has wood-grain siding, giving a nostalgic look to the PC-based box (the original 2600 had similar paneling). The other version is a modern black console with a red logo and a red back.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.