Atari has teamed up with B3 on Web3 games.
Atari has teamed up with B3 on Web3 games.
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Atari partners with B3 on multiple blockchain titles including Pong

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Atari is partnering with B3 to bring several titles onto the blockchain for the first time, beginning with the game that started it all: Pong. 

The game set the standard for the gaming industry decades ago, and multiple Atari titles serving as cultural touchstones that resonate across generations. By bringing these experiences onchain with B3, Atari is bridging the gap between gaming nostalgia and cutting-edge blockchain tech. 

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.