Atari Pridefest
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Atari marches into the LGBT market with Pridefest mobile game

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Atari is unveiling Pridefest, an iOS game that in a rare move targets the lesbian, gay, bisexual, and transgender (LGBT) market. It’s a major effort to create a social-simulation game that celebrates pride festivals, such as events in cities such as San Francisco.

Pridefest should debut on iOS tablets and mobile devices in the fall of 2014. It comes on the heels of GaymerX, last week’s conference that targeted the LGBT gamers and other markets that haven’t gotten much attention from the mainstream video game establishment over the years. In Pridefest, players can create their own personalized pride parades in a city of their choosing.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.